RSS Consulting
| 76 - 35th Street, Toronto, Ontario, Canada, M8W 3K4 | E-mail: |
Search Engine Optimisation, Marketing, Promotion - SEO:
When a website is first designed, it is designed to be aesthetically pleasing to the eye of the designer, with very little regard in cases to the intended audience, and as to how a search engine would treat the site.
Search Engines and directories each have their own method of determining the relevancy of a search request over the Internet.
Each search engine will treat the website and submission information with a different algorithm. As such, no two search engines will generate the same results when a search is requested using the same key words.
When submitting a website to the directories and search engines, the point to keep in mind is to structure both the website and the search engine submissions so that when a search is being made, your website will be referenced in the search result listing. The goal is to obtain targeted traffic for the products and services that you have to offer.
Targeted traffic, is traffic that has come to your site seeking the products and/or services that you have to offer.
Once the traffic is at your site, it is the function of the site’s content to sell your products and/or services.
The function of a Search Engine Optimisation (SEO) Specialist is to assist the client in promoting his site to both the directories and search engines with the goal to obtain targeted traffic.
The SEO will market/register the website to the search engines and directories so that when a person searches the web for products and/or services, that person will be directed to the site as related to the originating search request.
It is best to have an SEO directly involved when the site is being designed, versus after when the site has been constructed.
Website:
The function of the website is to sell your product and/or services once the traffic has found and entered your site.
The website should be designed and built with due consideration as to its impact on the intended audience and the Search Engines.
- Fast loading
- Easy to navigate
- All functions, i.e. buttons and forms work properly
- etc.
As part of our SEO services:
| · | we will prepare an e-mail report indicating the search engines that your site has been listed to. |
| · | detail how your site is being found on the various search engines and directories based on keywords related to your products and services. |
| · | recommend enhancements to your site to improve your ranking and searchability on the search engines. |
We will not guarantee:
- #1 ranking on the search engines, as no reputable SEO should.
However we will guarantee that you will be found, when the web is searched for products and/or services that are related and provided by your site.
Additional Services:
- test the website for full functionality
- advise/recommend improvements to the design and content of the site.
- validate the functionality of the website. i.e. full standalone and internet test of the site.
- enhance the website’s code to make it more marketable and functional.
- photographic imaging for the web.
- website design and construction.
- full IT/MIS Consulting Services.
Note:
The current fee for Yahoo! Express as of December 2001 is a one-time, non-refundable fee of $299 U.S. for each web site submitted.
Payment to Yahoo does not guarantee inclusion in the directory, site placement, or site commentary. It only guarantees that Yahoo! will respond to the submission request within seven business days.
If there are any questions, please feel free to contact RSS Consulting at any time via e-mail.